The names have been changed to pretend this is personalised

In the course of a week I get a huge amount of email and direct mail both at home and at work, pretty much par for the course working in marketing.

The majority is pretty similar with a few exceptions that catch your eye.
Personalisation is becoming more and more popular, especially as more data is held [...]

Filed under: Marketing by Matt Dean
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Will it blend?

Blendtec’s will it blend it a stroke of marketing genius.
The videos follow a simple format, take one blender and add… well… pretty much anything.
There has been Nike trainers, golf balls, a camcorder, a Wii remote, an iPhone and loads more.
The video’s are hugely popular on youtube, with the original iPhone blending currently showing just short [...]

Filed under: Marketing by Matt Dean
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